What people are saying about Excellence in Brand Communication

I know virtually all the contributors to this book from my 30-year career working with brand builders. If you believe in the philosophy of "bet the jockey, not the horse", then this is a book well worth owning.

John M. Cassaday, President & Chief Executive Officer, Corus Entertainment Inc.

This refreshing work captures the depth of brands and brand-building with a seldom-found clarity. The insights and experiences are a valuable resource to anyone trying to teach the importance of the brand-building mindset.

Brad Davis, PhD, Associate Professor of Marketing, Wilfrid Laurier University.

If I had been given this book when I started it would have been easier for me. And my clients too!

Jacques Duval, President & CEO, Marketel

This is an extremely important book. It captures a varied yet consistent set of opinions that will give you everything you need to build a strong, enduring brand. Read it closely. Then read it again. Distil the key elements and follow them everyday. You'll have career that's as successful as the brand you're building.

Bill Durnan, President , Chief Strategic Officer of Nucleus Strategic Core Properties, a division of Cossette.

This book isn't just a great idea. It is a practical, insightful and, most importantly, useful guide to achieving excellence in brand communication.

John Clinton, President & CEO, Grey Worldwide Canada

This is a book that should be read, and it will give an unfair competitive advantage to those that do. There's a wealth of experience and expertise here.

Hamish Pringle, Director General, of the IPA in the UK, and co-author of Brand Manners.

With detailed research and up-to-the-minute case studies, this book gives a comprehensive look at the best of the best in brand-building from experts in the field. The book benchmarks Canadian best practices -- from new ways of thinking to reports from the frontline. It's a must-read

O. Burtch Drake, President and CEO, The American Association of Advertising Agencies

This is a great book that gives a distinctively Canadian slant on the industry we all love. A great read for those who want to build their own careers, or develop their agency's skills in this increasingly competitive arena.

Leslie Butterfield, Partner, The Ingram Partnership Ltd. and Editor of Excellence in Advertising.